Golden Arches vis a vis The Cross

How large is our challenge to take the gospel to the "ends of the earth," and how well are we Christians succeeding in that challenge? According to Phillip Jenkins, the brightest dawn and spread of Christianity is yet to come. The Atlantic Monthly summarizes its October 2002 article about Jenkins by saying, "We stand at a historical turning point, the author argues—one that is as epochal for the Christian world as the original Reformation. Around the globe Christianity is growing and mutating in ways that observers in the West tend not to see. Tumultuous conflicts within Christianity will leave a mark deeper than Islam's on the century ahead.

Yet on the other hand, in more popular measures, comparative newcomers on the block are being more successful at getting a global audience than the gospel of Christ. The New York Times cites research that says McDonald's Golden Arches are more recognized now than the cross. The Times, in an article published Sunday, March 30, says,

In "Fast Food Nation," the author, Eric Schlosser, cited one marketing study that found that around the world, "the Golden Arches are now more widely recognized than the Christian cross." (Read reviews about this book.)

At Presbyterian Frontier Fellowship, we aim to have Jesus more known than a cheeseburger. Presbyterian Frontier Fellowship is a missional servant community that focuses on

1. boldly proclaiming the gospel to every unreached people group,


2. calling forth People Movements to Jesus among unreached people groups,


3. advocating the indigenous expressions of the body of Christ in all people groups, and


4. supporting the planting of indigenous churches committed to God’s Mission

Consider this an open invitation for Presbyterian churches and their members and friends to contribute financially to this mission task. Gifts for the actual frontier mission projects of ours around the world - among over 125 unreached people groups - can be written to "PCUSA," noted "Extra Commitment Opportunity #863001," and sent to either address below, depending on whether you are contributing as an individual or church. One hundred percent of your donation goes to the project itself.

Individuals send donations to Presbyterian Church (USA), Individual Remittance Processing, P.O. Box 643700, Pittsburgh, PA 15264-3700.

Churches send donations to Presbyterian Church (U.S.A), Church Remittance Processing, P.O. Box 643678, Pittsburgh PA 15264-3678.

Presbyteries and synods send donations to Presbyterian Church (USA), Presbytery/Synod Remittance Processing, P.O. Box 643751, Pittsburgh, PA 15264-3751.

Thank you. May the cross and salvation of Christ be known the world over!